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TOKYO 1964:
The first Fair Play prize awarded to Lars Gunnar Kall and Stig Lennart Kall, who gave up their chances of winning the regatta to come to the aid of two other competitors whose boat had sunk.
Home > Our Partnership > Why partner with London 2012?

Why partner with London 2012?

March 14th 2007 was a milestone in the history of Lloyds TSB.  Lloyds TSB became the first National Partner of the 2012 Olympic and Paralympic Games, the largest event the UK has ever staged.

As a truly British company serving customers across the UK, we wanted to demonstrate our commitment to Britain, and our confidence that 2012 will be the best Games ever. We will use our rights to London 2012 to support the delivery of business objectives across the Lloyds TSB Group.

The whole nation is now on an extraordinary journey to 2012. The Games are about much more than 16 days of competition.  They’re about the time we have to prepare our country, our people and our athletes, and the legacy we leave for our young people when the 2012 Games are over.

The Games are more than about winning and losing: they’re about health, hopes and dreams, friendship, fair play and respect.   These values support Lloyds TSB’s mission to help customers on their journey, to make it easy for them to deal with us and set ourselves apart through our expertise and our empathy.

The 2012 Games will leave a permanent impression on the psyche of Britain and initiate lasting change for young people, businesses and our communities, and Lloyds TSB will be at the heart of this.